One of the latest creative campaigns coming out of Pro:Direct Running that I have had the pleasure of being involved in, especially enjoyable as it’s aimed at motivating others and getting more people to get after their goals.
It’s always great to be working with such a talented pool of creators, producers, designers at Pro:Direct Sport HQ, kudos to the team and the athletes for this one!
The Athletes:
Ben Parkes
Charlotte Wingfield
Kai Wright
Tom Evans
What is it all about?
Purposely choosing a mixed bunch of runners at different stages of their journeys, uniting athletes from the road, track, trail to show that as runners of different abilities, we are all striving for progress. From new starters to olympians, we aren’t that different. We set goals, we make plans, we do what it takes. We all find motivation in some form and it pushes us to keep moving.
Meet the athletes and hear their own stories here. Also SIGN UP for your chance to win £300 of running kit!